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How to know if your business idea will work

We’ve all been there at some point, unhappy at work and looking for a career change, or just wanting to make a go of it on your own.

Starting a new business is a big deal. So to help you make the right decision, we’ve put together some thought starters to get your head and business idea in the right space.

Is there a demand?

If you think your idea has never been done before carry out some initial research to be sure. If it has, was it successful? Could you make your idea stand out from the competition with a unique selling proposition to show no one else is doing it like you?

View IBISWorld’s extensive market research and industry benchmarking information for free - simply contact us and we'll arrange access. If you’re in regional WA, contact the Business Local service provider in your area to access these reports.

Get to know your audience

What problem is your product or service trying to solve? Who are you solving this problem for, and is it something they would be willing to pay for?

Knowing your ideal target audience – where they live, what they do, how they make purchases and understanding their lifestyle – all helps paint a picture of how feasible your idea is. The information you gather about your potential customers will also help you market your business later on.

Who are your competitors?

For a start-up to be successful you really need to know who you’re up against. Make a list of potential competitors and scrutinise what they are doing, the good and the bad, to find a way to do it better.

Things to look for include the quality of their products or services, pricing, reputation and how they’re marketing their brand. You’ll identify opportunities to fill gaps not currently offered by your competitors, and establish what’s unique about your business.

Adding up the numbers

Forecasting your financials will help determine whether your idea is going to sink or swim. To give your business every chance of success the key is to have a low investment outlay and a high profit margin.

Do you know what initial investment you'll need to make to get your business off the ground? How about the ongoing costs of running your business, and what you’ll need to break even?

It’s important to get your pricing correct from the start. What value is your product or service providing? Research your competitors’ price points, understand what customers would be prepared to pay and how that stacks up against your expenses.

If you need help working out your cost of goods or break event amounts, our free business templates and tools can help guide you.

If you’ve confidently ticked all these off your list, then you’re well on your way to building a solid business plan and making a real go of it.

Thinking of starting a business?

We have a great range of free information and resources to help you get started, including:

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